How to apply for a public account in WeChat
In today's era of information explosion, WeChat official accounts have become an important platform for individuals and enterprises to transmit information and build brands. Many users want to know how to apply for a public account on WeChat. This article will introduce the application steps in detail and attach recent hot topic data for reference.
1. Overview of recent hot topics (last 10 days)
| Ranking | hot topics | heat index | Main platform |
|---|---|---|---|
| 1 | New breakthroughs in AI technology | 9.8 | Weibo, Zhihu |
| 2 | 618 Shopping Festival pre-sale | 9.5 | Douyin, Xiaohongshu |
| 3 | College entrance examination application form | 9.2 | Baidu, WeChat |
| 4 | New energy vehicle subsidies | 8.7 | Headlines, Station B |
| 5 | Summer travel guide | 8.5 | Mafengwo, Ctrip |
2. Application steps for WeChat public account
1.Preparation
Before applying for a public account, you need to prepare the following materials:
| Material type | Personal account | Enterprise account |
|---|---|---|
| ID card | required | Legal person ID card |
| Mobile phone number | required | required |
| business license | No need | required |
| required | required |
2.Registration process
(1) Open the official website of WeChat public platform (https://mp.weixin.qq.com)
(2) Click the "Register Now" button
(3) Select the account type (subscription account/service account/enterprise WeChat)
(4) Fill in basic information: email, password, etc.
(5) Activate email and complete verification
(6) Select the subject type (individual or organization)
(7) Fill in the subject information and submit supporting materials
3.Account settings
| Setting items | importance | Remarks |
|---|---|---|
| Account name | high | Can be modified twice a year |
| Function introduction | in | Can be modified 5 times per month |
| Avatar settings | high | Recommend 300*300 pixels |
| automatic reply | in | Improve user experience |
3. Suggestions for operating public accounts
1.content planning
According to recent hot topic data, users pay the most attention to practical information and hot topics. It is recommended that the content of public accounts can be developed around these directions:
(1) Provide practical guides (such as the public account application tutorial in this article)
(2) Track industry hot topics (refer to the hot topics mentioned earlier)
(3) Original and in-depth content (to establish differentiated advantages)
2.Operational skills
| Skills | Implementation method | Effect |
|---|---|---|
| Scheduled push | Release at fixed time period | Develop user habits |
| Interactive activities | Message lottery, Q&A | Increase activity |
| data analysis | Use background statistics | Optimize content strategy |
3.Things to note
(1) Comply with WeChat public platform operation specifications
(2) Avoid publishing illegal content (politically sensitive, vulgar information, etc.)
(3) Maintain update frequency (recommended at least 2-3 times a week)
4. Frequently Asked Questions
| question | answer |
|---|---|
| Can an individual apply for a service account? | No, service accounts can only be applied for by organizations. |
| Is there any fee to register? | Registration is free, certification costs 300 yuan/year |
| How many numbers can be registered for one ID card? | Limited to 1 individual subject, no limit to enterprises |
Through the above steps, you can successfully apply for your own official account on WeChat. Combining recent hot topics and scientific operation methods, I believe your official account will definitely achieve good development. Remember, consistently producing quality content is the key to attracting and retaining fans.
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